Our Mission

Redefining the Rum Landscape through Culture and Empowerment

At Tenango Rum, we are more than just a rum brand – we are on a mission to reshape the world's perception of rum and create a lasting impact on the lives of Guatemalan women and their families. We believe that culture and heritage should be at the heart of every sip, and that by honoring the traditions of our ancestors, we can redefine the rum landscape. 

Central to our mission is providing sustainable income for the next generation of Guatemalan women. By empowering these talented artisans and ensuring fair pay, we create opportunities for them to continue their traditions and craftsmanship. This not only preserves their cultural heritage but also gives them the power to thrive in their own communities, reducing the necessity to risk their lives to seek a better life elsewhere, often separating from their families.